GOOD MARKETING PAYS FOR ITSELF
We help established ecommerce and healthcare companies—from $1M startups to $50M+ enterprises— turn marketing into their most profitable investment.
Your business is unique, but your growth challenges probably aren’t
COMMON CHALLENGES WE’VE ENCOUNTERED
We spent $200k on Google Ads last quarter and the results were underwhelming.
I know our product is better than our competitors’, but nobody’s finding us.
Is our marketing actually doing anything or are we just burning money?
We spent $200k on Google Ads last quarter and the results were underwhelming.
I know our product is better than our competitors’, but nobody’s finding us.
Is our marketing actually doing anything or are we just burning money?
We believe one thing
Every dollar you spend on marketing should give you an enormous return on investment.
It means we don’t waste your time with impressive-looking reports that sound great but sell nothing. Or launch campaigns that create buzz but no business.
It
INSTEAD WE
Figure out what’s getting in the way of your growth
Make a plan based on your goals
Run campaigns that reach the people who actually buy
Watch the numbers that matter, not the ones that look pretty
Adjust fast so your budget goes further
HEY THERE I’M ESTIE,
Fractional CMO and founder of SoMad Partners.
Businesses come to me when they’re frustrated with pouring money into marketing without seeing returns, or when they’re spending more time managing marketing than growing their business.
I work with my clients as their strategic fractional CMO or through my agency’s full-service digital marketing. Whether you need strategic guidance or full service execution, the result is the same: actual growth you can measure.
WHICH ONE IS RIGHT FOR YOU?
[01]
FRACTIONAL CMO
For ecommerce & healthcare brands with complex marketing needs
I develop marketing strategies, manage your team, and take full ownership of driving your marketing results—at a fraction of what you’d pay for a full-time CMO.
[02]
DIGITAL MARKETING
For established ecommerce & healthcare businesses ready for growth
SoMad Partners handles strategy and execution across paid ads, social media, email marketing, and SEO, PR, and more. Our channel experts optimize daily to drive leads and sales.
[03]
GROWTH MARKETING
For businesses looking to solve specific marketing challenges
Direct access to my expertise by the hour to validate your strategy or solve specific marketing challenges. Clear guidance and actionable solutions when you need them most.
Mendy Tessler, Founder, VIA
I came to Estie with a product idea that was swirling around in my head. I didn’t have a concrete plan, just bits and pieces of what I wanted it to be. Estie helped me validate the concept, organize
my thoughts, and turn it into a market-ready product. She handled everything — from running surveys and research to developing the branding, naming, packaging concepts, and marketing strategy.
What stood out was her balance of creativity and practical execution. Other agencies I spoke with had great ideas but no clear path to bring them to market. Estie had both. She mapped out every step, gave me accurate cost expectations, and kept things moving with her team and her network
of trusted creatives.
Working with Estie and her team was an amazing experience — professional, responsive,
and fully invested in bringing my product to life.
[READ MORE]
EVERYONE PROMISES RESULTS
We quietly deliver — in 90 days or less. Here’s what that looks like.
CLIENT
ABA Practice
BEFORE
$187 cost per lead, 85% unqualified leads, 1 client in 4 months.
AFTER
$92 cost per lead, 90%+ qualified leads, 18 clients in 3 months
CLIENT
E-commerce Brand
BEFORE
$65K/month revenue, .25% conversion, ROAS: XX
AFTER
$500K/month revenue, 2.7% conversion, 7:1 ROAS